In-Person Events Are Starting Back Up. Now’s Our Chance to Make Them Better
6sense
DECEMBER 8, 2021
And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” When deciding whether to sponsor an event, we need data to let us know if attendees fall into our ideal customer profile (ICP) and focus accounts.
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