Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller
Heinz Marketing
FEBRUARY 8, 2021
And you heard me earlier use the word trust. I’ve long believed that trust is by far the most important brand attribute in B2B, because as we all know, brands operate on emotions. One of the important innovations is, how do you really bring that brand umbrella in? And you can do that in account-based ways. Matt: Yeah.
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