Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
The ROI Guy
NOVEMBER 4, 2010
As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Can sales be made relevant and valuable again in these key stages of the buying cycle? Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.
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