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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Campaign A specific series of activities used to market a product. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Campaign A specific series of activities used to market a product. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Lead farming? Direct marketing lists? Posted by: Andrew Wyatt | April 06, 2008 at 09:18 AM Does the B2B Marketing Platform need the same platform components as B2C is an interesting question because it is a yes in some areas and no in other areas. Prospect lists? Interesting question and one I love to ponder.