Direct Marketing In-market Buyers Intent Data Resources 
Madison Logic
JUNE 6, 2023
Instead, it should get buyers to consider their need for a solution, without telling them outright to choose a specific solution. Leverage intent data and search terms to understand what in-market buyers seek and to reveal specific points that they are looking for.
Inbox Insight
JANUARY 5, 2023
A variety of lower funnel content such as client testimonials and demos, to establish brand proposition, are key to this – enhanced through PPC ads, third party intent data and SEO optimizations. B2B buyers in the middle-of-the-funnel (MOFU) need to be educated, therefore white papers and eBooks are vital resources.
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