How to put the "Viral" in B2B Marketing Viral Campaigns?
Ambal's Amusings
MARCH 18, 2010
Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. First what is B2B viral marketing?
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