Digital Transformation Marketo Microsite Trade Show 
Valasys
JULY 1, 2021
With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. Learn More: AB Split Testing | Optimize Your Digital Marketing Funnel. f) A/B Testing. g) Templates and libraries.
Content Marketing Institute
JANUARY 12, 2018
Almost half of the respondents said they were “doing digital marketing” without a defined strategy. 34% of marketers felt their org had a clearly articulated integrated digital marketing strategy. Another study (albeit a few years old) from Marketo found that more than a third of marketers don’t have a documented marketing plan.
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