Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy
Madison Logic
JANUARY 25, 2024
According to LinkedIn’s 95-5 Rule, only a small percentage of potential B2B buyers are actively seeking solutions at any given time. The problem is that marketers must often make hard tradeoffs between their brand and demand activities. But the days of “quick wins” are dwindling. But the days of “quick wins” are dwindling.
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