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SAP moves to a composable commerce offering

Martech

SAP is also highlighting its partnership program for Commerce Cloud, including Contentful for content creation, Coveo for AI-driven product recommendations and Akeneo for PIM and product experience management. This is a new stage on the SAP commerce journey which began essentially with the acquisition of ecommerce vendor Hybris ten years ago.

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Why we care about B2C marketing: A guide for marketers

Martech

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . Retail storefronts, ecommerce companies and even online streaming platforms such as Netflix all accomplish their sales via B2C transactions. B2C digital marketing strategies.