How to Do A/B Testing in Marketing (A Comic Strip Guide)
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OCTOBER 27, 2021
Traffic distribution: This refers to how the traffic from your sample audience is distributed in your test. Ideally, you want an equal distribution so that version a gets 50% of the traffic, and version b also gets 50%. Multivariate Tests. A multivariate test is like an A/B/n test on steroids. Multipage Tests.
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