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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

And which tool works best for that? Websites and email are far and away the highest-priority marketing tactics for small businesses; 93% of respondents to a Constant Contact survey last fall identified their website as one of their “most important marketing tools&# while 92% said the same for email.