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B2B Marketing Thought Leadership: Tom Pick

Modern B2B Marketing

What are your top 3 tips to help business to business companies tackle the art of innovation? I started experimenting with social bookmarking sites like Digg, del.icio.us Everyone loves search engine marketing (SEM) because it's so measurable: impressions, clicks, conversions, conversion rate, cost per click — it's all there on one nice screen. As we are all B2B Marketing experts in our own right, what tips can you share.