30+ Word-of-Mouth Marketing Statistics You Must Know
EveryoneSocial
SEPTEMBER 28, 2021
Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. The same academic study also found that highly differentiated brands earn more positive word-of-mouth. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [ on the 5 point scale.
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