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Map Your Content to the HealthTech Buyer’s Journey

Golden Spiral

Despite your best efforts to manage your notifications on your calendar, Slack, SMS, apps, and phone, you receive at least three dings an hour. 69% of top-performing content marketers have a documented content marketing strategy. 74% of the most successful marketers map content to specific stages of the buyer’s journey.

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Map Your Content to the HealthTech Buyer’s Journey

Golden Spiral

Despite your best efforts to manage your notifications on your calendar, Slack, SMS, apps, and phone, you receive at least three dings an hour. 69% of top-performing content marketers have a documented content marketing strategy. 74% of the most successful marketers map content to specific stages of the buyer’s journey.

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90 CRO Tips from 42 Shopify Experts

Convert

Build a team with the right competencies. For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs. Your A/B test should run long enough to account for 1-2 sales cycles.