The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. Paid is often targeted at direct lead generation.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

The Marketing Blender

MARCH 2, 2022

Most will kick things off with developing a comprehensive marketing strategy. This usually includes a variety of marketing components, including: Marketing budget. Marketing plan or roadmap. Brand messaging and differentiation. Competitive analysis and market positioning. Marketing Review.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

The Marketing Blender

MAY 4, 2021

Your fractional CMO will begin by auditing your current marketing efforts and building your business development strategy and marketing plan. Do It Yourself (DIY): This is a training and ideation engagement that’s ideal for small businesses or for the development of an in-house marketing director. Ongoing Growth.

CMO 98

CMO Work Management Marketing Budget Marketing Budget Creation 98

The Marketing Blender

APRIL 22, 2021

Your fractional CMO will begin by auditing your current marketing efforts and building your business development strategy and marketing plan. Do It Yourself (DIY): This is a training and ideation engagement that’s ideal for small businesses or for the development of an in-house marketing director. Ongoing Growth.

CMO 52

CMO Work Management Marketing Management Paid Search Agency 52