41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Sales cycles may take too long because of training issues or inadequate deep funnel marketing support. In order to do that, I pull lead data from the CRM and analyze the quality of the lead as indicated by the sales rep. Making it easier to see the ROI of various marketing efforts. MQL-->SAL %. Pipeline $ generated.
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