Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Conversica

OCTOBER 16, 2019

When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” A more cynical reader might assume that this differentiation is little more than branding. Chatbots are triggered by certain actions or time spent on a webpage.

Work Management 76

Work Management Marketing Management Trade Show FAQ 76

Conversica

OCTOBER 16, 2019

By Rashmi Vittal, Chief Marketing Officer, Conversica. When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” A more cynical reader might assume that this differentiation is little more than branding.

Work Management 71

Work Management Marketing Management Trade Show FAQ 71

Conversica

OCTOBER 16, 2019

By Rashmi Vittal, Chief Marketing Officer, Conversica. When attending trade shows and conferences supporting Conversica, a question I am frequently asked is whether Conversica’s Intelligent Virtual Assistant is “a chatbot.” A more cynical reader might assume that this differentiation is little more than branding.

Work Management 40

Work Management Marketing Management Trade Show FAQ 40