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How to Create a Benchmark to Measure Content Marketing ROI

Hubspot

Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014. While definitions of effectiveness may vary by team, it should at least be simple to figure out if you’re successful once you define what “success” means. 1) Consumption Metrics.

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90 CRO Tips from 42 Shopify Experts

Convert

But by always testing one element at a time, you’ll be able to identify the changes that have the biggest impact on your business and grow your ecommerce store more effectively. You can use sample size calculators so that you know enough users have participated in your test in order to make more accurate conclusions.