How to Create a Benchmark to Measure Content Marketing ROI
Hubspot
JANUARY 28, 2015
Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014. While definitions of effectiveness may vary by team, it should at least be simple to figure out if you’re successful once you define what “success” means. 1) Consumption Metrics.
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