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How B2B Brands Can Drive More Leads This Year

Webbiquity

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Content Marketing. Content is a vital component of every digital marketing strategy. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. How do you differentiate between these two in conversation?