Differentiation Direct Marketing Document Emarketing 
Webbiquity
JUNE 7, 2018
According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI. Over to You.
Online Marketing Institute
JULY 31, 2009
Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Direct marketing lists? How do you differentiate between these two in conversation? Too many with too little differentiation. 2) Email services – Julie Katz at Forrester writes about this group. Lead farming? Prospect lists?
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