6sense

DECEMBER 10, 2021

This strategic segmentation maximized the efficacy of our programs and media spend,” Casey explained. 63pp MQL quality. 70% 4Q21 MQLs YoY. And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). 307% organic traffic. 454% brand search clicks. +70%

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Whatever you do or produce, do it consistently (just like a media company). The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Joe Pulizzi.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62