Remove Demonstrating Intent Remove Television marketing Remove Word of Mouth Remove Youtube
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example. Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness.