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Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Martech

As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple. This is where “lead capture” is misconstrued within marketing teams and why marketing leaders must stress a specific qualification definition. Leads require behavioral momentum.

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How to Leverage Intent Data to Drive More Business

NetLine

Measure your results from data intent campaigns Intent data reveals the topics your prospects are searching for, the touchpoints they access to learn more about your brand, and how inclined they are to purchase from you. With so much data to analyze and assess, it’s vital to measure the results of your data intent campaigns.