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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. All of the tools and efforts utilized in the effort are part of the campaign. Services or people that implement content curation are called curators.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. All of the tools and efforts utilized in the effort are part of the campaign. Services or people that implement content curation are called curators.