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article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Data pulled from multiple sources is cleaned and combined to create a single customer profile. This structured data is available to other marketing systems.

Paid Content 95
Paid Content Sales Management B2B Sales Top of Funnel 95
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Much more than a one-dimensional profile of the people you need to influence, they highlight insights into your buyers’ decisions. Data pulled from multiple sources is cleaned and combined to create a single customer profile. This structured data is available to other marketing systems.

Paid Content 84
Paid Content Sales Management Top of Funnel B2B Sales 84
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