Demographics Intent Leads Lead Nurturing Lead Qualification 
Only B2B
APRIL 3, 2024
Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.
NetLine
JULY 17, 2023
This holds true when getting the most value out of intent data. Collaborating with your sales team to align on lead qualification and scoring criteria is essential, as it informs marketers what signals to look for in the intent data and increases the likelihood that prospects will eventually convert. Source: Gartner.
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