Terminus

OCTOBER 29, 2021

Put simply, account-based marketing (ABM) is a focused approach to generate sales opportunities with specific accounts instead of marketing to the entire market. This type of sales is usually characterized by long and complex sales cycles involving multiple buyers in target accounts. Why is this a misconception?

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Vidyard

FEBRUARY 2, 2021

Virtual Conference and Webinar Statistics 3. Optimize Support with CRM Integration and Video Analytics 6.1 Support CRM Integration 6.2 Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Video Trend #2: Post-Sale Teams Embrace Video 2.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 14, 2021

Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Show Instead of Tell” with Short Demos through the Buying Process 1.2 Video Trend #2: Post-Sale Teams Embrace Video 2.1 Use Video for Post-Sale Support and Feature Announcements 2.1.2 Keep Promoting Your Webinar After the Live Event 5.1.3 Keynotes) 3.4

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65