Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.
Full Circle Insights
MAY 20, 2022
If you can identify a pattern, theoretically you can serve up the “next best action” (piece of content, invitation to a webinar or demo, etc.) Gartner estimates that a complex B2B purchase decision involves from six to 10 people. Another thing to keep in mind is that buyers are in the driver’s seat when making a purchase.
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