Directive Agency

FEBRUARY 28, 2022

Far too often SaaS companies are unable to let their SEO agency know how many MQLs or SQLs it took to close one sale, or even be able to get more granular with how many customers per product have been produced by the organic traffic medium.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Rev

JANUARY 18, 2023

Here are some examples of goals you may have for your demand gen campaigns: Generate X number of marketing qualified leads (MQLs) Increase website traffic by X% to build brand awareness Decrease MQL churn rate by X% Your goals will also inform the metrics you track to gauge success. We’ll discuss that soon.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Metadata

SEPTEMBER 19, 2022

It’s about slowly building trust over time and letting your audience self-declare when they’re ready for a free trial, demo, or conversation. Pretty much all social media platforms — from LinkedIn to Facebook, Twitter, and beyond — offer some form of targeted ads. Why it’s great. It’s extremely inexpensive. Product trials.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52