Remove DemandBase Remove Full Circle Insights Remove Lead Qualification Remove Marketing Mix
article thumbnail

Economic Uncertainty Is Resurrecting the CMO Role

Full Circle Insights

When Marketing and Sales share a common dataset, they can collaborate more effectively across the board. They can work together to identify lead generation goals to meet sales targets, monitor lead qualification at every stage of the funnel, and locate and address process inefficiencies to keep leads progressing and revenue flowing.

CMO 52