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Data and Demand Gen – what’s new?

Jackie Walts

Recent advances in give demand generation marketers tricks to reduce waste and gain better results. Even if this is only identified at the account level, the information is valuable for consultative selling and to hyper target digital marketing. Contact me at jackie@jackiewalts.com. Or your competitors.)

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Sales and Marketing Alignment – Tips for Success

Jackie Walts

If your company is doing any sort of demand generation, then you need to make sure that your sales and marketing departments are aligned. But, in demand generation, numbers always win, so give reporting priority over anecdotal feedback. Here’s my hints for success: 1. Let me know if this helps.