Remove Demand Generation Remove In-market Prospects Remove Lead Scoring Remove SQO
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How to Build a Paid Media Strategy in a Down Economy

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Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. What technology isn’t providing actual value? The content at this stage should aim to deliver value without an ask. Accelerate How can you move deals faster?