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How to Calculate Social Marketing ROI

Paul Gillin

They do assume that a company has a rich set of historical data to work with, which is often not the case. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” However, you can’t forecast the future without understanding the past.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. Introduction and Definitions. 3D Icon Set. Continue reading. Monitoring.