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Guide to mobile advertising: Types of ads and main platforms

ClickZ

With the growth in adoption of smartphones, consumers are also increasingly getting glued to their mobile devices more than ever, this has led to mobile marketing becoming a mainstay of the online advertising sector. Thereby, also taking up an increasing portion of organizational marketing spend, too. Why mobile advertising?

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7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention. According to a new report from eMarketer , “the flooded app marketplace means paid install campaigns are a must.” app install ad revenue alone will top $4.6 A whopping 1.4

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20-Minutes Growth Hacking Course for Beginners [Strategy+Examples]

Outgrow

From the time Sean Ellis coined the term growth hacking, interest in growth hacking as a marketing strategy has only seen an upward trend. According to him, traditional marketing was qualitative in nature. And so, one couldn’t see the impact of marketing efforts on the revenues. 6-Step Plan for Each Stage of the User Funnel.

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