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The Best Marketo Add-Ons for SMB

SmartBug Media

De-duplicate your leads. The Retargeting add-on (included right out of the box in higher pricing tiers ) can help you remarket to your website visitors using Google and Facebook based on factors like industry, size, and interactions with your web campaigns. If you haven’t already, start with that analysis.

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. Tech stacks are large.

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

And these stacks are growing, even in the SMB space. Data cleaning and de-duplication. We want to make it easier for customers to find the right apps to grow their businesses and support “informed choice” — understanding the different features and pricing of several alternative products. Interactive content.