De-duplication, Marketing Management, Validation and Training

Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

MARCH 13, 2024

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. All this is to say: software permeates everything.

Enterprise Management

Enterprise Management Work Management Marketing Management Budget Programs

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Train and motivate them well. How do I match and de-duplicate customer records effectively? As a marketer, your concern is delivery.

De-duplication

De-duplication Work Management Marketing Management Marketing Attribution

Top Sales Challenges & How AI Can Power Your Sales Enablement Strategy

Hubspot

JULY 27, 2023

Gain access to insights from the market and/or internal resources. Among others, solutions like ChatSpot allow sales reps to automatically set up new CRM profiles, create new lead segments, generate data from reports, and even send follow-up messages on their behalf. With AI, managers can now assess conversations at scale.

Marketing AI

Marketing AI Lead Ranking Budget Programs Work Management

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

4 Ways to Clean Your CRM Data

GreenRope

MARCH 5, 2018

Every company operating in the 21st century should have a Customer Relationship Management (CRM) database of current, former, and future customers. If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Staff Training. Your employees are the first defense against bad data.

CRM

CRM De-duplication Marketing Management Training

5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process. These technologies included a marketing automation platform and a CRM system. With marketing automation and CRM, it’s not any different. Markets by the Numbers.

Work Management

Work Management Marketing Automation Services Marketing Management De-duplication

14 Quick Tips for Kick-Ass Lead Management

Hubspot

DECEMBER 21, 2011

Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony? With or without a lead management system, you likely still face these types of problems.

Lead Management

Lead Management Lead Scoring Lead Ranking Sales Qualified Leads

Looking to Improve Your Customer’s Experience? BPM Technology Accrues 123% ROI

Martech Advisor

DECEMBER 27, 2019

Most businesses understand the customer experience is critical and often turn to technology as a solution to improve the journey. The challenge is we don’t always know if technology investments or strategies are paying off to drive marketing. in external resource costs through improved business transformation management.

ROI

ROI De-duplication Marketing Management Lead Ranking

Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Even the priorities of the parent company have also changed.

Optimization

Optimization Paid Content Google Enterprise Management

Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

MARCH 9, 2023

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Even the priorities of the parent company have also changed.

Optimization

Optimization Paid Content Google Enterprise Management

B2B Marketing Zone

Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

6 thorny data problems that Vex B2B marketers, and how to solve them

Trending Sources

Top Sales Challenges & How AI Can Power Your Sales Enablement Strategy

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

4 Ways to Clean Your CRM Data

5 Reasons Why Marketing and Sales Technology Just Won’t Work

14 Quick Tips for Kick-Ass Lead Management

Looking to Improve Your Customer’s Experience? BPM Technology Accrues 123% ROI

Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Stay Connected