ANNUITAS

OCTOBER 6, 2010

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Hubspot

DECEMBER 21, 2011

Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony? With or without a lead management system, you likely still face these types of problems.

Lead Management 28

Lead Management Lead Scoring Lead Ranking Sales Qualified Leads 28

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? A customer relationship management system (CRM), or simply an Excel spreadsheet if you can’t afford a CRM, provides a single, central location to store customer information so you can update it easily and ensure accuracy. How do I know if I’m nurturing?

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120