What is Customer Data Management (CDM)? Definition, Best Practices and Technology
Martech Advisor
OCTOBER 15, 2019
Customer data management (CDM) is defined as the process and framework of collecting, managing and analyzing customer data from diverse sources to form a unified view of each customer. What is Customer Data Management? 4 reasons why marketers need to prioritize CDM. 4 Key elements of a customer data management strategy.
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