Remove De-duping Remove Marketo Remove Peer-to-peer Remove Twitter
article thumbnail

How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. This is it.

article thumbnail

How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. With the rise of technology and the democratization of data, we’re able to market and sell more products in less time. This has led to a fundamental shift in the way organizations go to market. Intent data.