Zoominfo

APRIL 23, 2020

But there’s data, and then there’s data. It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Data Quality and Management.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

There’s data, and then there’s data. It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Data quality and management.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. With the rise of technology and the democratization of data, we’re able to market and sell more products in less time. Step #1: Know your data. Technographic data.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

With the rise of technology and the democratization of data, we’re able to market and sell more products in less time. Whether you already have an ABM program in place or are planning to start a pilot, you’ll realize that contact data issues are amplified with an account-based approach. Step #1: Know your data. Intent data.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52