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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Intent data. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. Engagement data. The key is to get scrappy.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Intent data. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. Engagement data. The key is to get scrappy.