Zoominfo

APRIL 23, 2020

But there’s data, and then there’s data. It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. But long, complicated sales cycles need more than just names and numbers. Data Quality and Management. JUST KIDDING. The horrors of bad lead lists are endless.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

There’s data, and then there’s data. It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. But long, complicated sales cycles need more than just names and numbers. Data quality and management. You just acquired a list of names, phone numbers, and email addresses.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Engagio

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. This is it.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. If they’re filling out your forms, reading your content, and attending your events, then it should show up in your engagement data. However, with these advancements, we face new challenges.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52