This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove De-duping Remove Demand Generation Remove Intent Data Related Topics
Demand Generation Agencies Ad brokers Deliverability ABM Aggregators Acquisitions Account Based Marketing Vendors Peer-to-peer Marketing Automation Services More Related Topics >
article thumbnail

How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. If you know the answers to these questions, then your firmographic data is sound. Technographic data. Intent data. This is it.

Account Based Marketing 114
Account Based Marketing ABM Ideal Customer Profiles Work Management 114
article thumbnail

How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

OCTOBER 20, 2020

If you know the answers to these questions, then your firmographic data is sound. Technographic data. Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. Intent data. Step #2: Identify and tier your target accounts.

Account Based Marketing 52
Account Based Marketing ABM Ideal Customer Profiles Work Management 52
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About
Webinars
Awards
About
Editions
Webinars
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024