Database Marketing Intent Intent Data Website Personalization 
Martech
SEPTEMBER 29, 2023
I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. Website personalization: Talk about the arrival of one-to-one marketing communications.
Heinz Marketing
FEBRUARY 8, 2021
If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. Every strategy is intentional, every purpose is measured.
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