Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 3, 2010

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Industrial Marketing Today

AUGUST 26, 2011

They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. Use dynamic content in your email marketing.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Online Marketing Institute

JULY 31, 2009

The topic is ROI measurement of Marketing initiatives. This problem is very intriguing and in my humble opinion existing processes and solutions are either rudimentary or broken. I would love to hear your opinion and your reader's views on this topic. and provides a closed loop system for measurement.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40