Google’s cookie deprecation: An essential marketing playbook for the post-cookie era
Martech
MARCH 11, 2024
With that in mind, I’ve put together a playbook (or a checklist) to focus on key areas in the upcoming quarters and make sure your marketing plans are solid. Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users.
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