Information without Innovation is Just Data: The Modern Guide to Business Intelligence
Zoominfo
OCTOBER 29, 2019
In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. Every source of data has its pros and cons.
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