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A Guide to Marketing Automation

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For instance, is lead generation a priority? According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? Prioritize Data Hygiene. Increased revenue?

article thumbnail

A Guide to Marketing Automation

Zoominfo

For instance, is lead generation a priority? According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. So what would be the point in generating more leads with MA, just for them to fall flat due to misalignment? Increased revenue? Brand awareness?