Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots
SnapApp
OCTOBER 3, 2017
Clean up processes, clean up the CRM, fix data hygiene issues, fix segmentation and build simple stupid personas that can be modeled and measured inside of the CRM. 3: Validate the strategy that’s in place and create incentives. This will help the marketing folks implement an effective lead scoring model. . Daniel Sims.
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