Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns
KoMarketing Associates
SEPTEMBER 17, 2020
Having accurate data (73%), understanding audience needs (70%) and the branding of delivered messages (58%) were all considered critical to the success of multichannel marketing campaigns. The Need for More Accurate Marketing Data. This means focusing on data hygiene, cleanliness and robustness.
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